Mads for Dogs Platform
Last Updated: 24 March 2026
This Acceptable Use Policy explains the rules that apply when you access or use the Mads for Dogs website at https://madsfordogs.co.uk/, any related mobile applications, web dashboards, booking tools, messaging features, media upload functions, and related platform services operated by MADS FOR DOGS LTD.
This policy applies across the platform environment, including use by pet owners, walkers or sitters, franchise users, Super Admin users, and other authorised account holders where relevant.
This policy is intended to protect the platform, users, pets, staff, service providers, franchise operations, and the wider public from unlawful, unsafe, harmful, misleading, abusive, or irresponsible conduct.
By accessing or using the platform, you agree to comply with this Acceptable Use Policy.
If you do not agree to this policy, you must not use the platform.
In this policy, platform means the Mads for Dogs website, mobile applications, web dashboards, and related digital services made available by MADS FOR DOGS LTD.
User means any person or entity who accesses or uses the platform, including pet owners, walkers, sitters, franchise users, administrators, team users, and other authorised participants.
Content means any information, material, communication, review, report, image, video, message, data, record, or other item uploaded, submitted, sent, stored, displayed, or otherwise made available through the platform.
This policy applies to all browser-based, mobile, and platform-connected services made available by MADS FOR DOGS LTD, including account creation, bookings, messaging, dashboards, uploads, reviews, reports, support interactions, and related activity carried out through the platform.
It applies to your conduct, your content, your communications, and your use of data, tools, permissions, and platform features.
You must use the platform only for its intended purposes and in accordance with this policy, our other applicable terms, and all relevant laws and regulations.
You must not use the platform in any way that is excessive, deceptive, abusive, unsafe, fraudulent, unlawful, technically harmful, or operationally disruptive.
We may monitor, restrict, suspend, investigate, or review platform activity where reasonably necessary to protect security, service integrity, pet safety, legal compliance, user trust, or platform operations.
You are responsible for your own conduct and for activity carried out through your account, login credentials, device, or authorised access, except to the extent caused by our own fault.
You must keep your login credentials secure and take reasonable steps to prevent unauthorised access to your account, dashboard, profile, or related platform features.
If you are a franchise user, business user, team user, or organisational account holder, you are also responsible for ensuring that authorised persons using the platform through your organisation comply with this policy.
You must provide accurate, complete, and up-to-date information when creating or maintaining an account or using the platform.
You must not impersonate another person, create a fake identity, misrepresent your qualifications or authority, or use another person’s account without permission.
You must not attempt to bypass account restrictions, territorial restrictions, role permissions, or dashboard access limits that apply to your account type.
You must not:
You must not post or procure fake, misleading, retaliatory, manipulated, or commercially distorted reviews, ratings, testimonials, or feedback.
You must not offer incentives for dishonest reviews or use multiple accounts, third parties, or deceptive practices to influence ratings, rankings, complaints, or trust signals on the platform.
You must not use reviews, reports, or complaints as a tool for blackmail, coercion, pressure, or unfair leverage.
The platform includes user-generated content and service-related media or reports, including photos, videos, and written updates connected to bookings and service delivery.
You are solely responsible for any content you upload, submit, post, send, publish, or otherwise make available through the platform.
You must ensure that your content is lawful, accurate, respectful, and does not infringe any third-party rights.
You must not upload, share, or publish content that:
You must not falsify attendance records, route data, visit reports, photos, videos, timestamps, care logs, or service notes.
You must not use media, reports, or platform records for unrelated commercial exploitation, harassment, blackmail, surveillance, or any other unauthorised purpose.
The platform handles personal contact details, address and location data, pet profiles, emergency contacts, booking history, and related operational records, with different access levels depending on user role.
You must not access, collect, copy, scrape, store, disclose, sell, transfer, publish, or exploit any personal data, pet data, booking data, communications, route data, images, videos, or platform records except as authorised by the platform and applicable law.
Franchise users and other role-based users must not attempt to access data outside their permitted territory, operational scope, or authorised account role.
You must not misuse confidential business information, internal dashboard information, support records, audit logs, technical data, or other non-public information obtained through the platform.
You must not attempt to identify, profile, track, or contact users outside the intended use of the platform where doing so would breach privacy, data protection law, or our terms.
The platform supports notifications, booking confirmations, reminders, and related communications.
You must not use the platform, its forms, messaging tools, contact features, or related channels to send spam, bulk unsolicited messages, deceptive promotions, fraudulent communications, or abusive messages.
You must not harvest email addresses, telephone numbers, or other contact details from the platform for unauthorised marketing, spam, resale, or contact-list building.
You must not use purchased contact lists, unconfirmed mailing lists, or deceptive referral methods in connection with the platform.
Any communications sent through or in connection with the platform must comply with applicable privacy, marketing, and consumer protection laws.
You must not attempt to gain unauthorised access to any account, dashboard, system, server, database, network, or electronic resource connected to the platform.
You must not hack, probe, scan, reverse engineer, disrupt, disable, overburden, interfere with, or otherwise compromise the platform or related infrastructure.
You must not introduce malware, ransomware, spyware, malicious scripts, harmful code, bots, or any other harmful technology into or through the platform.
You must not interfere with security controls, monitoring tools, fraud prevention systems, login protections, permissions, or technical restrictions.
You must not use the platform to test attack methods, facilitate attacks on other systems, or distribute tools intended for abusive, exploitative, or malicious conduct.
The platform supports booking-related payments and uses third-party services including Stripe, Google Payments, Apple Pay, and MailChimp, and the refund materials reserve the right to deny refund requests in cases of suspected abuse or fraud.
You must not use the platform to avoid payment, obtain services dishonestly, manipulate refunds, submit dishonest chargebacks, or interfere with payment, booking, cancellation, or refund workflows.
You must not submit fraudulent evidence, fabricated complaints, duplicate claims, misleading refund requests, or false non-delivery allegations.
You must not exploit payment errors, duplicate transactions, administrative issues, or system weaknesses for personal gain.
We may investigate suspicious activity and may restrict account access, booking capabilities, refunds, payouts, uploads, or messaging where fraud, abuse, deception, or misuse is reasonably suspected.
The platform is used in connection with pet care services and related information such as pet profiles, medical notes, behaviour notes, emergency details, route data, and post-service reporting.
If you use the platform in connection with pet care services, you must act honestly and responsibly in relation to pet safety, service delivery, and incident reporting.
You must not conceal known risks, falsify incidents, misuse location or route information, submit dishonest welfare reports, or otherwise undermine the safe and proper delivery of services.
Where required for service delivery, you must provide accurate and timely information about the pet, property access, timing, risks, and other practical matters relevant to the booking.
You must not use the platform to facilitate neglect, abuse, unsafe handling, unlawful activity, or reckless conduct involving any animal or person.
You must not upload, distribute, transmit, or store material through the platform in violation of copyright, trade mark, trade secret, privacy, confidentiality, or other rights.
You are responsible for ensuring that you have the necessary rights and permissions for any material you submit through the platform.
You must not impersonate MADS FOR DOGS LTD, falsely claim affiliation with us, misuse our branding, or present yourself as having authority to act on our behalf where that is not true.
You must not use the platform for any unlawful activity or in breach of applicable laws or regulations.
You must not use the platform to threaten violence, encourage unlawful conduct, facilitate illegal trade, exploit others, or violate another person’s rights, privacy, safety, or dignity.
You must not use the platform for conduct involving fraud, harassment, hate speech, unlawful discrimination, child exploitation material, or other seriously harmful or prohibited content.
If we reasonably believe that you have breached this Acceptable Use Policy, we may take any action we consider appropriate to protect the platform, users, pets, staff, franchise operations, technical systems, or legal position.
That action may include removing content, restricting features, disabling uploads, suspending communications, freezing bookings, limiting dashboard access, denying refunds, cancelling transactions where appropriate, suspending or terminating accounts, preserving evidence, or reporting matters to relevant authorities.
Where appropriate and reasonably practicable, we may give notice before taking action, but we are not required to do so in every case, especially where there are safety, fraud, security, abuse, or legal concerns.
We may also investigate complaints, cooperate with law enforcement, payment providers, regulators, insurers, or other relevant third parties, and take remedial steps where necessary.
We may take action under this policy, the Terms and Conditions, the Refund Policy, the EULA where applicable, or any other related platform terms, where the same conduct breaches more than one document.
To the extent permitted by law, we are not responsible for losses arising from actions reasonably taken by us to enforce this policy or protect the platform.
If you believe that a user has breached this policy, misused the platform, infringed rights, created a safety issue, or engaged in fraud, abuse, or unlawful conduct, you should report the issue to us as soon as possible.
You should provide enough detail to allow us to review the matter properly, including relevant names, dates, screenshots, booking references, communications, or other supporting information where available.
We may not act on every report in the way a reporting party requests, but we may investigate and respond as we consider appropriate.
This Acceptable Use Policy forms part of the wider Mads for Dogs policy framework and should be read together with the Privacy Policy, Cookie Policy, Refund Policy, EULA where applicable, and any Terms and Conditions or booking-related terms that apply to your use of the platform.
If the same conduct breaches more than one policy, we may rely on and enforce any or all relevant policies.
We may update this Acceptable Use Policy from time to time by publishing an updated version on the website or through another relevant platform interface.
The updated version will take effect from the date stated in the revised policy, or from your continued use of the platform after the updated version becomes available, where permitted by law.
You should review this policy periodically to stay informed about the current rules that apply to platform use.
Nothing in this Acceptable Use Policy excludes, restricts, or limits any rights or remedies that cannot lawfully be excluded or limited under applicable law.
Any mandatory consumer, data protection, or other statutory rights that apply to you will continue to apply.
If you have questions about this Acceptable Use Policy or would like to report a concern, please contact:
MADS FOR DOGS LTD
Website: https://madsfordogs.co.uk/
Email: info@madsfordogs.co.uk